Innovationweb

Web Marketing Solutions

A company's website or web portal cannot simply exist on the Internet, but it must necessarily be visible to the market.

For this reason, it is necessary to adopt appropriate web marketing strategies capable of promoting the website and the brand in the global market on the Internet, increasing visibility on major search engines through SEO, Social, and Network Visibility solutions.

SEO Marketing

SEO stands for Search Engine Optimization, which means optimizing for search engines.

Optimizing your website means first and foremost optimizing its pages, not only in terms of code but also content-wise, as search engines select and position pages based on criteria related to content relevance and site traffic volume. Visit the dedicated page.

DEM Marketing

Direct Email Marketing is a specific case of Direct Marketing that uses email as a tool to send the end user a visually appealing and communicative web page or a newsletter, ideally written using syntext techniques to emphasize the advertising message and make it highly evocative. Visit the dedicated page.

SEM Marketing

Search Engine Marketing, which shares the goals and objectives of Web Marketing by leveraging search engines' characteristics, is based on the search engines' ability to direct user queries to the websites being searched. Visit the dedicated page.

Viral Marketing

Viral Marketing is a powerful tool for communicating new and original ideas through the network. News is passed on to a user who then shares it with other contacts, who in turn pass it on to others. It's the concept of word-of-mouth. Visit the dedicated page.

Brand Reputation

Social Networks, blogs, and forums, in general, have made the voice of consumers more authoritative in the market, influencing it. For this reason, it is necessary to perform brand monitoring by researching and analyzing comments posted on blogs, forums, and communities. Visit the dedicated page.

Mobile Marketing

It is a form of marketing targeted at mobile devices such as cell phones, PDAs, tablets, and smartphones. With the growing expansion of the mobile phone market, the number of Internet-connected users who perform searches and visit websites or web portals has increased. The limited bandwidth and screen size of mobile devices have led major search engines to provide optimized solutions (mobile-optimized search engines) for their products. For example, Google has launched a version of its famous search engine for mobile phones. Visit the dedicated page.

Social Media Marketing

Social Media Marketing involves using techniques that belong to both social media and social networking activities.

Social Media represents, for each user, the possibility to create and spread their own content to other people, without worrying about creating an interaction between the content producer and the users. Social Networking, on the other hand, brings together groups of people with common interests who, together, use suitable social networking sites to build relationships and facilitate conversations. Communication is bidirectional, and the relationship established with the other person is direct. Visit the dedicated page.