Social Media Marketing

Social Media Marketing encompasses various types of activities such as:

Creating or enhancing brand awareness, reputation, and sentiment for a company, product, or service.
Launching and promoting new products or services in the market.
Generating interest around a new product or service.
Improving brand or product/service visibility.
Creating and fostering direct relationships between customers, suppliers, and partners of a company.

The main Social Networks - Twitter, Facebook, and YouTube - represent the ideal environment to create conversations and relationships among users through messages and creatively impactful multimedia content. The spontaneous word-of-mouth mechanism is leveraged to virally spread content considered interesting and entertaining.

The communication techniques used belong to both Social Media and Social Networking activities.

For each user, Social Media represents the possibility to create and disseminate their own content to other people without worrying about creating interaction between the content producer and the users consuming it.

On the other hand, Social Networking brings together groups of people with common interests who use suitable Social Networking sites to build relationships and facilitate conversations. The communication is two-way, and the relationship established with the other person is direct.

Brand reputation, brand sentiment, buzz marketing, promotions, and advertising are the keywords that pertain to the skills of a social media marketing specialist.